The place itself: Has there been uncharacteristic activity - such as an abundance of reviews over a short period of time? Has it recently gotten attention in the news or on social media that would motivate people to leave fraudulent reviews? The account that left the review: Does the Google account have any history of suspicious behavior? The content of the review: Does it contain offensive or off-topic content? Google offers a few examples of patterns that Google Maps machines employ: If it’s the latter, the review disappears before anyone can even see it. In turn, they can tell whether a review is genuine or whether it’s part of an attempt to abuse reviews. The first line of defense consists of machine learning algorithms that can identify patterns. Once someone posts a Google Maps review, the moderation system takes over. Image source: Google How Google Maps reviews work Screenshot shows what reporting a Google Maps review looks like. Google turns those content policies into training material for human operators and machine learning. Also, the guidelines should “keep irrelevant and offensive comments off of Google Business Profiles.” These policies evolve in accordance with events in the real world, like the COVID-19 pandemic:įor instance, when governments and businesses started requiring proof of COVID-19 vaccine before entering certain places, we put extra protections in place to remove Google reviews that criticize a business for its health and safety policies or for complying with a vaccine mandate. Google explains in the blog that it has strict content policies in place to ensure that Google Maps reviews are based on real-world experiences. There’s also a team of human operators that can provide an additional layer of scrutiny to Google Maps reviews. This involves machine learning that can quickly identify patterns of non-compliance. The company explains that it employs an elaborate system that aims to keep inappropriate content from reaching the Google Maps platform. Google also details the steps it takes to police the reviews. Google published a blog post this week that explains how Google Maps reviews work. Don't Miss : It starts with content policies
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